Building Emotional Connection with Our Customers With Gina and Jack from Ivy and Pine Photography

In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.

Click below to listen or you can find the Jewellers Academy Podcast on your usual podcast player - just look for episode 234.